Video

Unboxing Billie

March 21, 2019

Billie is a modern women's shaving brand shipping on a subscription model. On this episode, Jesse immerses through the Billie box for full brand experience, and their attention to detail celebrates their ethos from open to close.

Here are just some of the things we love about their packaging:

  • Not your standard shipping box, bright white corrugated with 5 colors
  • The shipping label is on the back so doesn't interfere with the design experience
  • E-flute has similar strength to other thicker boards, but you can create more compact folds
  • The exterior material has a high-end look and feel
  • Brand messaging on point
  • Matte laminated pouch with iridescent interior
  • The suite offers versatility to accommodate different product orders
  • Full-color collateral magazine provides instruction, inspiration, and product information
  • Tiny laminated pouched, iridescent with white reversed out
  • Teeny tiny envelope for sticky stuff
  • Product carton has branding from all angles.
  • Custom product carton board insert cradles the razor

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